Revenue marketing can work—when (and only when) it’s driven by a worthy buyer engagement strategy. But the primary challenge, which we’ll be addressing in this guide, is all the confusion, misinterpretation and general lack of understanding that exists around revenue marketing and the buyer engagement strategies that are essential to its success.

In this eBook we will cover:

  • Measurablility and Accountability
  • Identifying Your Ideal Buyer
  • Determine the Market then Score and Rank
  • Closing the Loop
  • Define the Pain
  • The WHY?
  • The Content Conundrum